Gaby demonstrates several key traits that make her such an important part of any team. She is an incredible team player, highly creative, a diligent executor, and capable of wearing many hats. I was able to rely on Gaby at Trove Collective to drive forward marketing initiatives across social, product marketing, and growth marketing. She is someone I valued highly, and believe she will continue making incredible contributions to her future teams.
Gaby presented a compelling proposal that we roll out on March 2021, her analytical way of processing information and turning it into an easy-to-navigate webpage helped us to attract & set the expectations for our visitors. She was able to turn our one-time clients into recurring customers through an SMS Marketing system which has grown into 3K data-based leads and has generated a 40% increase in online sales.
40%
Increase in online sales
As a startup company in the organic beverage arena, Gaby is an integral partner in product development, this included, formulation, ingredient sourcing, claims viability and actual label design. She has shown creativity, and forward-thinking while facing the challenges that come with starting a company. She has been the lead on several business and product contests. She is an integral part of our startup company. Her ability to listen to others on the team and create innovative ideas that support the other team members makes her an invaluable asset.
I managed Gaby at FRContent, a full-service digital media agency from 2020-2021. She rotated between many different departments: business development, account, creative, development, and media. She showed a huge eagerness to learn-- everything from photoshop to CRMs to coding to ad platform media buying to influencer management. Her well-rounded skill set and firm but gentle management style allowed our firm to flourish, grow our clientele and retain our customers.
30%
Increase in Retention & Upsell
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