FRContent
As a partnership developer & Account Manager for FRContent, I was in charge of demand generation crafted and launching multiple personalized email sale campaigns. I was the first contact point responsible for the initial sales call, and proposal pitch up to the contract stage. After the sales stage would become the manager of the account, holding the team accountable for timelines and budget. The following is an example of a project that I managed from sales to completion during my time with FRContent.
One of our clients, a Canadian Immigration Lawyer, decided to create a step by step online course to guide visa candidates through the Canadian Sponsorship Application Process, this is the project overview.
1. Revamp his personal brand
2. Develop a fully automized online course
3. Launch a marketing campaign to sell his course
After the contract was signed, the client shared his interest to host the course on Kajabi, our development team didn't have any experience on such platform, so I offered to jump in and fully develop the course while simultaneously managing several other accounts and continuing to bring in new leads.
I conducted competitive research in the Canadian Market
Managed the creative team to come up with several options to revamp his logo and develop a look and feel for the course webpage within the offered Kajabi parameters, the right image was the selected option.
This was my second fully developed website, and I was able to deliver a succesfull experience for the client from concept to lunch.
Managed the media campaign onboarding and brainstorming our Media Team to develop the following strategy
As my first development project, I quickly understood the importance of a figure-it-out attitude. I consider myself a resourceful, technologically savvy individual, and this project allowed me to trust my ability to quickly master new abilities, specially when the success of a project depends on it.
This project wasn't remarkably succesfull, in fact, their website is no longer active, and even though the development side of things worked like a charm, I recon that the overall strategy and media management could have used some work.
If I was in charge of this specific project nowadays, approximately 3 years later, I would have invested more time into improving the quality of the course itself, making it more engaging, improving the visual content so it could provide more enticing snippets of what the course looked like, would've helped building trust on the course, in this same note, I would have integrated his existing webpage with the course itself to leverage on his existing web-content while capping on his SEO.
On the Creative & Media side of things, I would have created more compelling video assets to better describe the contents of the course, while jumping in on every Canadian immigration related trends, with my newly acquired video editing skills, I would improve the quality of the content adapting it to
I would also shift from YouTube banner ads to focus on lower funnel tactics aiming to drive more sign-ups, I would tap into more specific targeting tactics by looking into specific search habits and bid against phrase/keywords to align with user research, and finally, I would increase the engagement by utilizing CPC billing strategies, efficiently gaining more site traffic to improve other media tactics.
I managed Gaby at FRContent, a full-service digital media agency from 2020-2021. She rotated between many different departments: business development, account, creative, development, and media. She showed a huge eagerness to learn-- everything from photoshop to CRMs to coding to ad platform media buying to influencer management. Her well-rounded skill set and firm but gentle management style allowed our firm to flourish, grow our clientele and retain our customers.
Barranco, Lima-Perú